Case study one: Mask on Fashion
Chriz Bustamante Cordero figured out that the best way for her to cope with the lasting effects of COVID-19 would be by making face masks for a cause. She had the knowledge, abilities and materials, but she was just struggling to take it all online.
That is when we joined forces and I was able to take the great work she was doing with Mask on Fashion and give it an overall brand and online presence. Despite having a shoestring budget, we were able to attract over 300 new website users, achieve a 17% conversion rate and produce over 150 face masks in just one week. Additionally in that first week, we were able to raise over $750.00 in donations to give back to Chicago!
Case study one: Pass with Flying Colors
Navigating the “new” donor and fundraising space is a relevant challenge for many nonprofits today. That is how my work with Pass with Flying Colors began. From my initial conversations with this Chicago nonprofit, a need for some additional marketing support was identified. I have since been able to conduct industry research, provide brand recommendations and support their annual campaign by wrapping empathy, relevance and impact all into one package.